Equazen: finalist in the OTC Marketing Awards
The OTC (Over the Counter) Medicine awards for the UK market were held earlier this month in London, and featured Equazen. The Equazen product line was highly commended and achieved third place in the category of “The Best OTC Public Relations Campaign for a Non-Medicine”. What was particularly impressive was that Equazen was the only food supplement to be nominated – a great accomplishment!
The campaign strategy was based on the three E’s:
- Expertise
- Evidence
- Excitement
Collateral for the campaign was provided by a panel of cross-field experts including Professor Michael Crawford (an international authority on Omega 3), Dr Carrie Ruxton (dietitian), Dr Emma Derbyshire (nutritionist) and Lorraine Thomas (a parenting guru). Information-rich media kits & assets were provided to drive a rolling programme of media ready news streams which championed the Equazen range and benefits of supplementation across all age groups in conjunction with the ‘Something Fishy’ report. Over 45 pieces of coverage in all media channels with a reach of 267.9 million (excluding Daily Mail). The measurement of ROI was that for every GBP1 spent, the Equazen message reached 4,120 people. This is a fantastic achievement and something we look to replicate as often as possible with all of our campaigns.