Ginsana® launches the new tonic campaign: 3 creative routes to get energised naturally
Ginsana® has been present on many international markets for more than 40 years as soft gelatine capsules and as liquid –called tonic- tonic with or without alcohol.
Ginsana®Tonic, in its big glass bottle is very unique:
• it is appreciated by elderly because it is easy to swallow
• it is part of the Western Europe culture (Switzerland, Germany, Nordics) as a way to maintain health.
• it is used for increasing appetite in children 12+ (Saudi Arabia)
• it has a pleasant taste, is gluten and lactose free, vegan friendly, not a stimulant, suitable during menopause,
Also liquid is a versatile galenical form: it can be easily taken into everyone’s daily life.
So, the new campaign worked on this perception and focused on the real essence of tonic, its “liquidity” and its capability of providing immediate energy.
Three different creative concepts were developed in the EMEA Region and are now being shared within all SFI subsidiaries and distributors worldwide. Per each route a full ATL and BTL campaign is available
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